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Advertising Account Planning
by Larry Kelley 2020-12-29 08:52:28
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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition ofAdvertising Account Planningfeatures several new topics as well as deeper content in existing areas based on feedback fr... Read more
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition ofAdvertising Account Planningfeatures several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners. Less
  • Publication date
  • Language
  • ISBN
  • February 11, 2015
  • eng
  • 9781317507437
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Larry Kelley
Author
Larry Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and pr...
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