Name: Algorithms of Oppression
Price: 21.99 GBP
Availability: click-8910566-13679530-1593105073924?url=https%3A%2F%2Fwww.ebooks.com%2Fcj.asp%3FIID%3D95751497%26fc%3DAU&cjsku=95751497
Author: Safiya Umoja Noble
ISBN: 9781479866762

Algorithms of Oppression

by Safiya Umoja Noble 2020-07-08 21:49:12

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A revealing look at how negative biases against women of color are embedded in search engine results and algorithms Run a Google search for âblack girlsââwhat will you find? âBig Bootyâ and other sexually explicit terms are likely to come up as top search terms. But, if you type in âwhite girls,â the results are radically different. The suggested porn sites and un-moderated discussions about âwhy black women are so sassyâ or âwhy black women are so angryâ presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color. Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importanceâoperating as a source for email, a major vehicle for primary and secondary school learning, and beyondâunderstanding and reversing these disquieting trends and discriminatory practices is of utmost importance. An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century. Less

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