Apex Hides the Hurt
by Colson Whitehead
2020-11-20 07:31:41
This New York Times Notable Book from the two-time Pulitzer Prize-winning author of The Underground Railroad and The Nickel Boys is a brisk, comic tour de force about identity, history, and the adhesive bandage industry. The ...
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This New York Times Notable Book from the two-time Pulitzer Prize-winning author of The Underground Railroad and The Nickel Boys is a brisk, comic tour de force about identity, history, and the adhesive bandage industry. The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town’s aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero’s efforts may result in not just a new name for the town but a new and subtler truth about it as well. Look for Colson Whitehead’s new novel, Harlem Shuffle, coming this September!
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