Bad Manners (Formerly known as Thug Kitchen), founded by Matt Holloway and Michelle Davis, was created because they didn’t see their own experiences reflected anywhere in food culture. There was no place for regular people who cared about what they ate to get easy, accessible recipes without animal products. So in 2012 they began blogging and the internet couldn’t get enough.

Their first cookbook debuted in 2014 and was an instant #1 New York Times bestseller. The book received international acclaim and spent over a year at the top of every bestseller list. The success of their first title paved the way for a revolution in food and for the first time in history plant-based eating became mainstream.

Subsequent Bad Manners books have all been New York Times bestsellers and the whole collection has been translated into over 8 different languages. Their work has been featured on The Today Show, The New York Times, VICE, Goop, Women’s Health, and CNN. Bad Manner’s upcoming fourth book, Brave New Meal, comes out November 2021.

Owned and operated by Michelle and Matt, Bad Manners is a true small business. Michelle heads recipe development and styling while Matt heads photography and marketing. The duo also consult with outside brands to help them expand their reach in the everchanging food landscape. Bad Manners is based in Los Angeles.