Born Global Firms: A New International Enterprise
by S. Tamer Cavusgil
2021-01-05 16:21:15
Born Global Firms: A New International Enterprise
by S. Tamer Cavusgil
2021-01-05 16:21:15
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of t...
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This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
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