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Brands and Branding

by Stephen Brown 2020-12-29 11:26:47

Brands and Branding

by Stephen Brown 2020-12-29 11:26:47

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This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands. Less

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9.5 X 6.9 X 0.6 in
Sage Publications
August 17, 2016
eng
9781473987289

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Stephen Brown

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Stephen Brown is Professor of Political Science at the University of Ottawa and the editor of Struggling for Effectiveness: CIDA and Canadian Foreign Aid.Molly den Heyer is Senior Program Analyst with...

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