Competing on Internet Time: Lessons from Netscape and It's Battle with Microsoft
by Michael A. Cusumano
2021-01-02 05:20:09
Competing on Internet Time: Lessons from Netscape and It's Battle with Microsoft
by Michael A. Cusumano
2021-01-02 05:20:09
In less than two years, Netscape rose from a small start-up to a $7-billion computer software company. Competing on Internet Time traces this progress. Michael Cusumano and competitive strategy expert David Yoffie extrapolate from on-site observation...
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In less than two years, Netscape rose from a small start-up to a $7-billion computer software company. Competing on Internet Time traces this progress. Michael Cusumano and competitive strategy expert David Yoffie extrapolate from on-site observations and in-depth interviews at Netscape and other leading computer companies to define Netscape's judo strategy - the ability to move quickly in creating new products and markets, remaining flexible and exploiting leverage by using giant rival Microsoft's weight against it.
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