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Competitive Success: How Branding Adds Value
by John A. Davis 2021-01-08 21:39:03
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Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy.  It describes the latest brand frameworks,... Read more
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy.  It describes the latest brand frameworks, emphasizing their practical applications. 

The book presents a comprehensive review of the entire brand spectrum, including:

  • Brand strategy
  • Implementation
  • Customer/brand insight
  • Resource allocation
  • Performance measurement
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  • File size
  • Print pages
  • Publisher
  • Publication date
  • Language
  • ISBN
  • 9.1 X 7.3 X 0.9 in
  • 422
  • Wiley
  • February 15, 2010
  • English
  • 9780470998229
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John A. Davis
Author
Kelin E. Gersick is a professor of organizational psychology at the California School of Professional Psychology, Los Angeles, and a cofounder and senior partner of Lansberg, Gersick and Associates, a...
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