Conducting Market Research for International Business
by S. Tamer Cavusgil
2020-11-20 12:17:14
Conducting Market Research for International Business
by S. Tamer Cavusgil
2020-11-20 12:17:14
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the mark...
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This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
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