Consumer Research: Postcards from the Edge
by Stephen Brown
2021-01-01 08:48:20
Consumer Research: Postcards from the Edge
by Stephen Brown
2021-01-01 08:48:20
Consumer Research: Postcards from the Edgeis a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:* chronicle, composition and fabulation in consumer research* postmo...
Read more
Consumer Research: Postcards from the Edgeis a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
Less
