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Consumerism: Search for the Consumer Interest

by David A. Aaker 2020-07-09 17:23:21

Consumerism: Search for the Consumer Interest

by David A. Aaker 2020-07-09 17:23:21

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Hardcover book. 460 pages. Published by Free Press

Hardcover book. 460 pages. Published by Free Press Less

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460
Free Press
English
9780029000601

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David A. Aaker

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David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognize...

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