Corp. Communication-Ck Title!: Theory and Practice
by Michael B. Goodman 2021-01-02 22:41:52
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Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such... Read more
Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research. Less
  • File size
  • Print pages
  • Publisher
  • Publication date
  • Language
  • ISBN
  • 9 X 6 X 1 in
  • 430
  • State University of New York Press
  • July 28, 1994
  • English
  • 9780791420560
The Authors: Michael B. Goodman is Professor at Baruch College/City University of New York, where he is Director of the MA Program in Corporate Communication. He is Founder and Director of CCI Corpora...
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