Harvard Business Review on Increasing Customer Loyalty
by Harvard Business Review
2020-09-01 08:13:50
Harvard Business Review on Increasing Customer Loyalty
by Harvard Business Review
2020-09-01 08:13:50
How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making yourcustomers loyal and profitable--but don''t have time to findthem--this book is for you. Here are nine inspiring and useful...
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How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your
customers loyal and profitable--but don''t have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they''re loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers'' lifetime value
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