This essay sheds light on how to make money as a reseller on Amazon and also elucidates the utmost effective strategies for earning sales revenue as a reseller on Amazon. Moreover, the advantages to setting up an Amazon storefront and how afford to f... Read more

This essay sheds light on how to make money as a reseller on Amazon and also elucidates the utmost effective strategies for earning sales revenue as a reseller on Amazon. Moreover, the advantages to setting up an Amazon storefront and how afford to fund inventory needs by earning money online without succumbing debt financing is delineated in this essay. There are ample ways resellers that can make money on Amazon that go beyond simply procuring products from wholesalers and subsequently reselling them for high mark ups. First and foremost, in order to minimize the carrying costs of inventory, resellers can enroll in the Fulfillment By Amazon (FBA) program. Being enrolled in the FBA program will allow the reseller to streamline multiple facets of their business operations. By enrolling in the FBA program, Amazon will handle storing product inventory, fulfilling customers orders, and resolving customer service issues, including processing product returns. Joining the Fulfillment By Amazon program can undeniably be advantageous since the FBA program allows you to offer one day and two day shipping and two-day shipping to Prime customers, which can be one of the greatest competitive advantages on Amazon for generating sales. Amazon Prime customers are also loyal to Prime. This means that they are far more likely to buy from a seller that offers Prime shipping speeds than one who does not. This Prime loyalty (Maffettone, 2019) demonstrated by customers can translate into your brand loyalty being bolstered for your reseller brand. Leveraging the Fulfillment By Amazon program can be highly advantageous since you can solely focus on enticingly and strategically marketing your products to win over customers while Amazon deals with the non-marketing aspects of your Amazon business. Enrolling in the Fulfillment By Amazon program will also afford you the opportunity to have more time to cherry pick your product offerings since you will not have to deal with all the time consuming processes and complications associated with fulfilling orders and resolving customer service issues. As an FBA reseller, you will simply ship out your merchandise to Amazon for them to stock and store in their warehouse. Once customers order your products, Amazon will then fulfill these customer orders on your behalf. Second, Amazon resellers can choose to sell low competition products. You can sell products that have not established a proven track record of success and have minimal competition. If you leverage enticing pay-per-click marketing campaigns and have more marketing shrewdness than your competitors then it can culminate in you becoming a leading reseller for a particular product category. This will inevitably help you to grow your reseller brand on Amazon and bolster your brand equity, brand recognition, and brand loyalty as more customers buy the low competition products from you over less reputable resellers. Fortunately, for Amazon resellers, selling low competition products can be highly advantageous. Selling a low-competition product also makes it easier for you to win the Buy Box (Maffettone, 2019). The Amazon Buy Box is the prominent white box on the right side of the Amazon product detail page where customers begin their checkout process. When a customer presses the 'Add to Cart' or 'Buy Now' button in this box, they are buying from the Buy Box winner (What Is The, n.d.). Winning the Buy Box is critical to improving visibility and gaining sales, which in turn improves your reviews, seller rank, and branding (Maffettone, 2019). By outselling your competitors, not only will you earn more positive customer reviews, but will also rank higher in Amazon's search engine. In order to win the Amazon Buy Box, you ideally should minimize your order defect rates, refund rates, and negative feedback rates. You should also have a high feedback score, having a high seller rating, and never succumb to inventory depletion. Less