International Cases in Tourism Management
by Susan Horner
2020-12-29 14:56:02
International Cases in Tourism Management
by Susan Horner
2020-12-29 14:56:02
International Cases in Tourism Managementincludes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case s...
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International Cases in Tourism Managementincludes:
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
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