Nathan Furr is a professor of strategy and innovation at INSEAD in Paris and a recognized expert in the fields of innovation and technology strategy. His bestselling book, The Innovator’s Method (Harvard Business Review Press, September 2014), won multiple awards in the business press. Kyle Nel is the CEO and cofounder of Uncommon Partners, a consulting and training firm based on the methods in the book. He is formerly the founder and Executive Director of Lowe's Innovation Labs, part of Lowe's Companies, Inc. Thomas Zoega Ramsoy is one of the leading experts on applied neuroscience and consumer neuroscience. He is the founder and CEO of Neurons Inc, a global innovation and tech company that helps companies, organizations, and universities put neuroscience tools and insights into practice.