Body shop guaranteed skin health management science strategyThe body shop adopted environmental friendly manufacturing, opposed abuses of human rights and was accountable for its actions. The unique values attracted numbers of media groups in many co... Read more

Body shop guaranteed skin health management science strategyThe body shop adopted environmental friendly manufacturing, opposed abuses of human rights and was accountable for its actions. The unique values attracted numbers of media groups in many countries. This results in its establishing a good reputation without any advertisements. The body shop also joined numerous social causes, which substitute advertisements. In China, however, it was totally different. In this brand new market, most people were out aware of this company. If it carried on a marketing promotion of no commercials it was impossible to reach a high market share. Hence, commercial advertisements were needed in China. The body shop could use this advertisement to give on impression that women should care about their well being both mentally and physically and it had created a sexy grand with simple packaging and without objectifying women. Many brands reach customers directly by colorful commercials and show their products in movies and TV play series. For the sakes of brand image, some movies about human rights , environmental protection and animal protection could be chosen by the body shop as carriers for particular commercial as most of the audiences were well educated, well paid and environmentally concerned. The target consumers of the body shop aged from 20 to 40 ages were energetic , knowledgeable and environmentally concerned. The body shop could give some lectures on makeup or skin care on campuses to raise feeling among students. To reach brand awareness and high brand loyalty , some samples should be given to students by experience marketing approach. Hence, body shop might take promotion to Hong Kong and China schools to let many young people to know why who needed to buy skin care products to protect their body skin to persuade who felt more needs. In conclusion, the body shop was famous for creating a niche market sector for naturally inspired skin care and cosmetic products through it's unique corporate values worldwide. The significance of the body shop's early entry into China market were strongly proposed. Once the body shop decided to enter the China market, the relevant marketing strategies and management should be implemented, such as the market segmentation and market positioning with the proper consideration of Chinese consumers should be studied in order to win the mind share of potential Chinese customers with the right marketing strategies. Overall, the findings of market survey and theoretical analysis strategy support the feasibility of the body shop's early entry into China market.Consequently, cheap price is not the main successful factor influences Body shop success. The guaranteed skin health critical is the main successful factor to influence Body Shop success. So, Body shop seems a truly marketing oriented organization. Consumers won't be influenced to reduce its products by bad economic change factor. Less