Marketing High Technology
by William H. Davidow
2020-05-18 23:34:17
Marketing High Technology
by William H. Davidow
2020-05-18 23:34:17
Marketing is civilized warfare. And as high-tech products become increasingly standardized-practically identical, from the customer's point of view-it is marketing that spells life or death for new devices or entire firms. In a book that i
Marketing is civilized warfare. And as high-tech products become increasingly standardized-practically identical, from the customer's point of view-it is marketing that spells life or death for new devices or entire firms. In a book that i
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