'MasterMinding Ad Copy That Really Sells Like Billy-O!': Four Bananas On An Upside Down Tree -NLP
by Peter Aldred 2020-05-07 16:45:34
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Once upon a time there was AIDA, which was an undustry standard guideline for writing advertising copy. It stands for: ATTENTION, INTEREST, DESIRE and ACTION. However, by bringing Neuro Linguistic Programming (NLP) into the formula it brings a w... Read more
Once upon a time there was AIDA, which was an undustry standard guideline for writing advertising copy. It stands for: ATTENTION, INTEREST, DESIRE and ACTION. However, by bringing Neuro Linguistic Programming (NLP) into the formula it brings a whole new dimension to writing powerful copy. Less
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  • 6.00(w)x9.00(h)x0.18
  • 88
  • CreateSpace Publishing
  • April 22, 2016
  • 9781530890514
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