Measuring the ROI of Online Press Releases
by Various Contributors
2020-04-22 04:11:19
Measuring the ROI of Online Press Releases
by Various Contributors
2020-04-22 04:11:19
Press releases used to be one of the basic tools of the public relations profession, used by PR practitioners to communicate news directly to journalists. With the advent of new online communication channels, the goals, target audiences, and overall ...
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Press releases used to be one of the basic tools of the public relations profession, used by PR practitioners to communicate news directly to journalists. With the advent of new online communication channels, the goals, target audiences, and overall scope of press releases have evolved, transforming press releases themselves into a new communication tool used by public relations and marketing professionals alike.
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