All-purpose | Everything Else
New Marketing
by Malcolm Mcdonald 2021-01-02 12:02:52
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Softcover book. 230 pages. Published by Butterworth-Heinemann (2002)
Softcover book. 230 pages. Published by Butterworth-Heinemann (2002) Less
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  • Print pages
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  • ISBN
  • 9.69 X 7.44 X 0.68 in
  • 230
  • Butterworth (trade)
  • September 24, 2002
  • English
  • 9780750653879
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Malcolm McDonald
Author
Professor Malcolm McDonald was recently cited as one of the top marketing gurus in the world, along with Philip Kotler and Michael Porter and, in a 2006 Times HE piece, he was named as one of the top ...
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