Edward Lloyd (16 February 1815 – 8 April 1890) was a London publisher.[1] His early output of serialised fiction brought Sweeney Todd, a gentleman vampire and many romantic heroes to a new public – those without reading material that they could both afford to buy and enjoy reading. Its popularity earned him the means to move into newspapers. His Sunday title, Lloyd’s Weekly, was the only newspaper to reach a million circulation in the nineteenth century. He later created the Daily Chronicle, renowned for the breadth of its news coverage. It grew in political influence until bought out in 1918 by Prime Minister David Lloyd George. He was furious with it for supporting his adversary over British military strength on the Western Front. Lloyd's enthusiasm for industrial processes and technical innovation gave him an unbeatable competitive edge. In 1856, he set a new standard for Fleet Street’s efficiency by introducing Hoe’s rotary press. A few years later, when taking the unusual step of making his own newsprint, he revolutionised the paper trade by harvesting vast crops of esparto grass in Algeria. Lloyd was the only nineteenth century newspaper proprietor to take control of his entire supply chain, i.e. achieve full vertical integration. Less