Joseph Wharton Lippincott (February 28, 1887[1] – October 22, 1976) was a noted publisher, author, naturalist, and sportsman who was the grandson of Joshua Ballinger Lippincott, founder of Philadelphia publisher J.B. Lippincott Company, and of industrialist Joseph Wharton, founder of the Wharton School of Business of the University of Pennsylvania. Less