Alison Blenkinsopp, OBE, BPharm, FFRPS, PhD is Professor of the Practice of Pharmacy in the School of Pharmacy and Medical Sciences of the University of Bradford, Bradford, UK.

Martin Duerden, BMedSci, MB BS, DRCOG, DipTher, DPH, FRCGP is a General Practitioner and Honorary Senior Research Fellow with the Centre for Health Economics and Medicines Evaluation of Bangor University, Bangor, UK.

John Blenkinsopp, MB, ChB, BPharm, MRPharmS is Chief Medical Officer, Avipero Ltd, a biopharmaceutical company based in Edinburgh, UK. Less