There are laws of nature,so why shouldn''t there be laws of marketing?
As Al Ries and JackTrout-the world-renowned marketing consultants and bestselling authors of Positioning-note,you can build an impressive airplane, but it will never leave the ground if youignore the laws of physics, especially gravity. Why then, they ask, shouldn''tthere also be laws of marketing that must be followed to launch and maintainwinning brands? In The 22 Immutable Laws of Marketing, Ries and Troutoffer a compendium of twenty-two innovative rules for understanding andsucceeding in the international marketplace. From the Law of Leadership to TheLaw of the Category to The Law of the Mind, these valuable insights stand thetest of time and present a clear path to successful products. Violate them atyour own risk.
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