The Complete Marketer: 60 Essential Concepts For Marketing Excellence
by Malcolm Mcdonald
2021-01-07 19:42:47
The Complete Marketer: 60 Essential Concepts For Marketing Excellence
by Malcolm Mcdonald
2021-01-07 19:42:47
The Complete Marketeris a solid introduction to the marketing discipline, broken down into over 60 constituent chapters – including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sale...
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The Complete Marketeris a solid introduction to the marketing discipline, broken down into over 60 constituent chapters – including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team.
McDonald and Meldrum have simplified the marketing discipline – translating the jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. Designed as a resource that can be read as a whole or dipped into as needed, this book applies the authors'' marketing know-how to every aspect of the marketing mix, making it a valuable resource for general managers, non marketers and marketing students.
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