FOREWORD
INTRODUCTION
PROLOGUE THE ENTREPRENEUR ETHOS
PART ONE CHALLENGING THE STATUS QUO
ONE YOURSELF – THE STRUGGLE WITHIN
TWO FRIENDS AND FAMILY – THE COMPANY YOU KEEP
THREE TALENT – FINDING THE CRAZY ONES
FOUR TECHNOLOGY – THEN MAGIC HAPPENS
FIVE TECHNIQUE – PRACTICE MAKES PERFECT
SIX TIMING – MISSED IT BY THAT MUCH
SEVEN CUSTOMERS – NO BETTER FRIEND
EIGHT COMPETITORS – MAKES THE PIE BIGGER 
NINE INVESTORS – THOSE WHO MAKES THE RULES 
TEN GOVERNMENT – HERE TO HELP YOU 
PART TWO TRAITS
ELEVEN PASSION – KICK THE TIRES AND LIGHT THE FIRES 
TWELVE DISCIPLINE – THE WOOD DOES NOT CHOP ITSELF 
THIRTEEN PROBLEM SOLVING – HOUSTON, WE HAVE A PROBLEM
FOURTEEN CONFIDENCE – NOT COCKINESS 
FIFTEEN FOCUS – DEADLINES FOCUS THE MIND 
SIXTEEN COMPETITIVENESS – WHERE DO I SIGN UP? 
SEVENTEEN AWKWARDNESS – WAITING TO BE A SWAN
EIGHTEEN GRIT – HARD IS WHAT MAKES IT GREAT
PART THREE VALUES 
NINETEEN INTEGRITY – WHEN NO ONE IS WATCHING 
TWENTY SCHOLARSHIP – I’M A WANDER 
TWENTY-ONE ACTION-ORIENTED – DON’T WAIT FOR AN INVITATION 
TWENTY-TWO INDEPENDENCE – MEANS RUNNING YOUR RACE 
TWENTY-THREE RISK-TAKING – HIGH WIRE ACT 
TWENTY-FOUR TENACITY – BULLDOG IS MY MIDDLE NAME 
TWENTY-FIVE HUSTLE – DON’T HATE THE PLAYA, HATE THE GAME 
TWENTY-SIX COLLABORATION – THE BLIND LEADING THE BLIND 
PART FOUR BELIEFS 
TWENTY-SEVEN VISIONARY – THE FORREST THROUGH THE TREES 
TWENTY-EIGHT SELF-AWARENESS – KNOW THYSELF 
TWENTY-NINE SELF-BELIEF - I’M GOOD ENOUGH 
THIRTY OPTIMISM – WHY NOT ME? WHY NOT NOW? 
THIRTY-ONE FLEXIBILITY - BE COMFORTABLE BEING UNCOMFORTABLE 
THIRTY-TWO SELF-DETERMINATION – FALL SEVEN TIMES, STAND UP EIGHT 
THIRTY-THREE CREATIVITY – HAVE NO FEAR OF PERFECTION 
PART FIVE DENTS IN THE UNIVERSE 
THIRTY-FOUR CLOUD COMPUTING – SOFTWARE EATS THE WORLD 
THIRTY-FIVE AUDIO STREAMING – PRETTY FLY FOR A WHITE GUY 
THIRTY-SIX VIDEO STREAMING – SEE WHAT’S NEXT 
THIRTY-SEVEN DO-IT-YOURSELF – YOU CAN DO IT
THIRTY-EIGHT GAMING – READY PLAYER ONE 
THIRTY-NINE SOCIAL MEDIA – A PLACE FOR FRIENDS 
FORTY E-COMMERCE – WAY TO SHOP! 
FORTY-ONE TRANSPORTATION – CRASH TEST DUMMIES 
FORTY-TWO SEARCH – I’M FEELING LUCKY 
FORTY-THREE THE EXPERIENCE ECONOMY – COUCH SURFING MAVERICKS 
EPILOGUE THE PACE OF CHANGE IS ACCELERATING
SUMMARY OF THE ENTREPRENEUR ETHOS
ACKNOWLEDGMENTS
ABOUT THE AUTHOR
SOURCE NOTES