The Little Book of Charisma: Applying the Art and Science
by David Hodgson
2021-02-01 10:16:27
The Little Book of Charisma: Applying the Art and Science
by David Hodgson
2021-02-01 10:16:27
Charisma=C, Art=A, Science=S, Practice=P...
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Charisma=C, Art=A, Science=S, Practice=P
You can either use this knowledge to enhance your own communication skills (to Jedi Master standard) or to be more aware of the techniques deployed by those seeking to influence you.
The book is a breathless, informative and funny journey through factors contributing to excellence in communication. Subjects include the six rules of influence, creating a powerful performance, constructing speeches, how to avoid being manipulated by advertisers, steering clear of the arrogance trap and which emotions to build in an audience (and in which order).
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