All-purpose | Everything Else
The Ultimate Web Marketing Guide
by Michael Miller 2021-01-02 19:58:21
image1
COMPARE PRICE
EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mi... Read more

EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING!

  • Your expert, up-to-the-minute, A-Z reference & how-to guide
  • Choose the right goals, media, & tools
  • Plan, execute, measure, & optimize
  • Avoid costly mistakes!

Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing.

 

It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster.

 

THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE:

  • Creating effective web/online marketing plans and budgets
  • Integrating online and traditional marketing
  • Designing great sites--including ecommerce sites
  • Getting actionable answers from web analytics
  • Profiting from search engine marketing (SEM) and optimization (SEO)
  • Executing winning pay-per-click and display ad campaigns
  • Developing effective email lists and campaigns
  • Building two-way conversations with customers and prospects
  • Marketing on Facebook, Twitter, and other social media
  • Creating an online PR media room
  • Marketing through YouTube and podcasts
  • Selling through iPhone and Android apps
  • Managing web/online marketing coherently and efficiently
  • Tracking performance--and improving it!

 

Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb

Less
  • ISBN
  • 9780789741004
autor-image
Michael Miller
Author
Michael Miller is a popular writer and commentator. He has authored more than 75 bestselling nonfiction books since 1989, including Que's Absolute Beginner's Guide to Computer Basics, Easy eBay, and t...
Compare Prices
image
Buy CAD 43.74
image
Buy USD 4.22
Available Discount
No Discount available
Related Books
view all
image1
Going to School:
image1
Twinkle, Twinkle, Little Star (Indestructibles Series):
image1
Good Night, Little Blue Truck:
image1
Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell:
image1
We Are Not Friends (You Are Not Small):
image1
Diary of an Awesome Friendly Kid: Rowley Jefferson's Journal:
image1
The Secret Wife: A captivating story of romance, passion and mystery:
image1
Secrets Between Us: An absolutely gripping psychological thriller:
image1
Falter: Has the Human Game Begun to Play Itself Out?:
image1
You Be You: Detox Your Life, Crush Your Limitations, and Own Your Awesome:
image1
Can't Make This Stuff Up!: Finding the Upside to Life's Downs:
image1
The Pout-Pout Fish:
image1
The Book Club:
image1
Life Will Be the Death of Me: ...And You Too!:
image1
American Moonshot: John F. Kennedy and the Great Space Race:
image1
Clean & Lean: 30 Days, 30 Foods, a New You!:
image1
Made for Me:
image1
Hurricane Season:
image1
The Wonderful Things You Will Be:
image1
Commander in Cheat: How Golf Explains Trump:
image1
Feed Your Best Friend Better: Easy, Nutritious Meals and Treats for Dogs:
image1
House of Shadows: An Enthralling Historical Mystery:
image1
Row, Row, Row Your Boat (Indestructibles Series):
image1
The Silent Woman (Cat Carlisle, Book 1):
image1
There Was an Old Lady Who Swallowed a Chick!:

Stay in touch.

© 2025 AMPLE READS