The Winner's Brain
by Jeff Brown 2020-12-29 12:25:54
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Developed by two Harvard brain experts-a scientific, accessible approach to achieving success by retraining your brain to win.Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life-you just need to deve... Read more
Developed by two Harvard brain experts-a scientific, accessible approach to achieving success by retraining your brain to win.Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life-you just need to develop the right brain for it.In The Winner''s Brain, Drs. Jeff Brown and Mark Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what-and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain''s hidden potential by establishing:? Balance: Make emotions work in your favor? Bounce: Create a failure-resistant brain? Opportunity Radar: Spot hot prospects previously hidden by problems? Focus Laser: Lock into what''s important? Effort Accelerator: Cultivate the drive to winAlong the way, they introduce you to dozens of interesting people who possess ?win factors? (like the inventor of Whac-A-Mole) and share surprising information (like why you should never take a test while wearing red). The Winner''s Brain will not only give you an edge-it''ll motivate you to pursue your personal and professional dreams. Less
  • Publication date
  • Language
  • ISBN
  • March 30, 2010
  • eng
  • 9780738214078
Author
Jeff Brown, PSYD, ABPP, is a cognitive behavioral psychologist at Harvard Medical School. He lives in Boston.Mark Fenske, PhD, is a neuroscientist and associate professor in psychology at the Universi...
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