When Firms Change Direction
by Anne Sigismund Huff
2020-11-24 12:32:15
When Firms Change Direction
by Anne Sigismund Huff
2020-11-24 12:32:15
Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this ...
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Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions byusing what they call a "cognitively anchored theory of strategic change."
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