Politics & Social Sciences | Social Sciences
The Copywriter's Toolkit
by Margo Berman 2020-04-16 19:14:19
image1
COMPARE PRICE
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for dif... Read more
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos Less
  • File size
  • Print pages
  • Publisher
  • Publication date
  • Language
  • ISBN
  • 9.4 X 7.3 X 0.9 in
  • 396
  • Wiley
  • July 6, 2012
  • eng
  • 9781444360806
autor-image
Margo Berman
Author
Margo Berman is Professor of Advertising at Florida International University and has more than 20 years' experience as a creative director and copywriter. She is the author of Street-Smart Advertising...
Compare Prices
image
Paperback
Buy CAD 57.74
image
Buy GBP 31.05
Available Discount
12 % OFF
12% off Academic Book Titles (ebooks.com)
Show Coupon Code

See More Details

Description: Back to School Promotion at eBooks.com. 12% off Academic book titles. Landing page is on our academics category page. Static image.

10 % OFF
Save 10% OFF on Student Text Books (ebooks.com)
Show Coupon Code

See More Details

Description: Purchase textbooks at student discounts!

20 % OFF
20% Off on selected Categories
Show Coupon Code

See More Details

Description: 20% Off these Categories- Body Mind & Spirit, Family & Relationships, Foreign Language Study, History, Sports & Recreation. Offer Lasts all through January.

Related Books
view all
image1
Crime: Its Cause and Treatment:
image1
The Querist:
image1
What to Do? Thoughts Evoked by the Census of Moscow:
image1
What Shall We Do?:
image1
Signs of Change; Seven Lectures:
image1
Readings on Fascism and National Socialism:
image1
Women's Wild Oats: Essays on the Re-Fixing of Moral Standards:
image1
A Review of Uncle Tom's Cabin: Or, an Essay on Slavery:
image1
The Place of Science in Modern Civilisation, and Other Essays:
image1
Visions and Beliefs in the West of Ireland, First Series:
image1
An Essay on the Principle of Population:
image1
The History of the Catnach Press : At Berwick-Upon-Tweed, Alnwick and Newcastle-Upon-Tyne, in Northumberland, and Seven Dials, London:
image1
New Worlds for Old: A Plain Account of Modern Socialism:
image1
The Abounding American:
image1
The Negro in the South:
image1
The Black Man: The Father of Civilization - Proven by Biblical History:
image1
The Christmas Kalends of Provence and Some Other Provençal Festivals:
image1
The Mediaeval Mind Vol 1 of 2: A History of The Development of Thought & Emotion in The Middle Ages:
image1
American Indian Stories:
image1
Visions and Beliefs in the West of Ireland, Second Series:
image1
Crowds: A Moving-Picture Democracy...:
image1
Tea and Tea Drinking:
image1
Kankanay Ceremonies (American Archaeology and Ethnology):
image1
Abolition Fanaticism in New York; Speech of a Runaway Slave from Baltimore:
image1
Women's Work:

Stay in touch.

© 2024 AMPLE READS