Reference | Words, Language & Grammar
Media Economics: Theory and Practice
by Alison Alexander 2020-07-14 19:49:57
image1
COMPARE PRICE
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of ke... Read more
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics.


Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses.


Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.
Less
  • File size
  • Print pages
  • Publisher
  • Publication date
  • Language
  • ISBN
  • 9.02 X 5.98 X 0.7 in
  • 312
  • Routledge
  • January 14, 2016
  • English
  • d1a74fc1-f96d-4f05-873f-5c4bcbd18c9d
autor-image
Alison Alexander
Author
...
Compare Prices
image
Buy USD 46.39
image
Buy USD 4.67
image
Paperback
Buy CAD 102.50
Available Discount
No Discount available
Related Books
view all
image1
A Grammar of the English Tongue:
image1
English, Conversational Topics, Upper-Intermediate:
image1
The Chinese Classics: with a translation, critical and exegetical notes, prolegomena, and copious indexes:
image1
A Handbook of the English Language:
image1
Preface to a Dictionary of the English Language:
image1
Hand of Fu-Manchu, The: Being a New Phase in the Activities of Fu-Manchu, the Devil Doctor:
image1
Chaucer: Animaduersions Uppon the Annotacions and Corrections of Some Imperfections of Impressiones of Chaucer's Workes Sett Downe Before Tyme and Nowe Reprinted in the Yere of Our Lorde 1598:
image1
Blue Aloes Stories of South Africa:
image1
Understanding the Leitmotif:
image1
Write It Right: A Little Blacklist of Literary Faults:
image1
Sanders' Union Fourth Reader: Embracing a Full Exposition of the Principles of Rhetorical Reading, with Numerous Exercises for Practice, Both in Prose and Poetry, Various in Style, and Carefu:
image1
500 Grammar Based Conversation Questions:
image1
The American Language:
image1
Lectures on the Science of Language:
image1
How to Write Clearly; Rules and Exercises on English Composition:
image1
Library 101:
image1
Arthur: A Short Sketch of His Life and History in English Verse of the First Half of the Fifteenth Century:
image1
Public Speaking: Principles and Practice:
image1
Contes de Noël par Josette (French Edition):
image1
Language Maintenance and Shift:
image1
Evenings at Donaldson Manor; Or, the Christmas Guest:
image1
New Word-Analysis, or School Etymology of English Derivative Words ...:
image1
A History of the McGuffey Readers:
image1
A Dictionary of the Chinook Jargon, Or, Trade Language of Oregon:
image1
The Works of Mr. Francis Beaumont, and Mr. John Fletcher; In Ten Volumes. Adorn'd With Cuts. Revis'd and Corrected: With Some Account of the Life and Writings of the Authors. Volume 6 of 10:

Stay in touch.

© 2025 AMPLE READS