Brand Engagement : How Employees Make or Break Brands
by I. Buckingham
2020-07-23 23:34:15
Brand Engagement : How Employees Make or Break Brands
by I. Buckingham
2020-07-23 23:34:15
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the ...
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This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.
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