Business & Money | Economics
Digital Luxury
by Wided Batat 2020-07-15 10:01:25
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The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on th... Read more
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples. Less
  • Publication date
  • Language
  • ISBN
  • April 29, 2019
  • eng
  • 9781526483584
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Wided Batat
Author
Wided Batat is Professor of Experiential Marketing and an internationally renowned expert on customer experience and digital transformation. She is the author of Experiential Marketing: Consumer Beha...
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