Nonfiction | Business & Investing
Innovation Management : Effective Strategy and Implementation
by Keith Goffin 2020-07-24 04:19:48
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Innovation Management provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is a... Read more
Innovation Management provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike. Less
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  • Print pages
  • Publisher
  • Publication date
  • Language
  • ISBN
  • 9.37x7.01x0.92inches
  • 440
  • Red Globe Press
  • November 1, 2016
  • eng
  • 9781137373434
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Keith Goffin
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KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management in the UK. Keith worked for fourteen years in the medical electronics industry and regularly ...
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