Business & Money | Economics
Stop Listening to the Customer
by Adam Ferrier 2020-07-15 10:01:35
image1
COMPARE PRICE
Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the... Read more
Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable. Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to: • Avoid the pitfalls of drowning in customer data• Establish a strong, brand-led business• Develop a unique brand by embracing and leveraging your weaknesses• Define your brand • Get your customers to invest into you Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand. Less
  • File size
  • Print pages
  • Publisher
  • Publication date
  • Language
  • ISBN
  • 8.9 X 6 X 0.8 in
  • 224
  • Wiley
  • January 17, 2020
  • eng
  • 9780730370628
autor-image
Adam Ferrier
Author
Adam Ferrier is a multi-award-winning advertising creative, founder of the agency Thinkerbell and confestival s p a c e, a leading Australian consumer psychologist and creative strategist, a regular g...
Compare Prices
image
Paperback
Buy CAD 26.00
image
Buy GBP 13.50
Available Discount
12 % OFF
12% off Academic Book Titles (ebooks.com)
Show Coupon Code

See More Details

Description: Back to School Promotion at eBooks.com. 12% off Academic book titles. Landing page is on our academics category page. Static image.

10 % OFF
Save 10% OFF on Student Text Books (ebooks.com)
Show Coupon Code

See More Details

Description: Purchase textbooks at student discounts!

20 % OFF
20% Off on selected Categories
Show Coupon Code

See More Details

Description: 20% Off these Categories- Body Mind & Spirit, Family & Relationships, Foreign Language Study, History, Sports & Recreation. Offer Lasts all through January.

Related Books
view all
image1
Frenzied Finance: The Crime of Amalgamated:
image1
Indian Currency and Finance:
image1
Supply and Demand:
image1
International Finance:
image1
John Douglas's Guide to Landing a Career in Law Enforcement:
image1
Real Estate Development - 4th Edition:
image1
Management and Planning in the Leisure Industries:
image1
Wiley Interpretation and Application of IFRS Standards:
image1
Initiating, Managing and Sustaining Strategic Change:
image1
Learning and Technological Change:
image1
An Inquiry Into the Nature and Causes of the Wealth of Nations:
image1
Four Introductory Lectures on Political Economy:
image1
An Example of Communal Currency: The Facts About the Guernsey Market House:
image1
On The Principles of Political Economy and Taxation:
image1
External Finance and Adjustment:
image1
The Rise and Fall of Revenue Farming:
image1
Tools für Projektmanagement, Workshops und Consulting:
image1
Creative Economy:
image1
Principles of Islamic Accounting:
image1
The Economic Consequences of the Peace:
image1
The Theory of the Leisure Class:
image1
The Institutional Foundations of East Asian Economic Development:
image1
A Revision of the Treaty; Being a Sequel of The Economic Consequence of the Peace:
image1
The Bitcoin Standard:
image1
Migration of Financial Resources to Developing Countries:

Stay in touch.

© 2024 AMPLE READS