Business & Money | Economics
Superior Customer Value
by Art Weinstein 2020-07-15 10:59:09
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A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers � this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic an... Read more
A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers � this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo Less
  • Publication date
  • Language
  • ISBN
  • February 24, 2012
  • eng
  • 9781439861295
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Art Weinstein
Author
Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida Internation...
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