Business & Money | Economics
The Routledge Handbook of Destination Marketing
by Dogan Gursoy 2020-07-23 01:03:37
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This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting ed... Read more
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing. Less
  • Publication date
  • Language
  • ISBN
  • April 27, 2018
  • eng
  • 9781351588287
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Dogan Gursoy
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Dogan Gursoy is the Taco Bell Distinguished Professor in the School of Hospitality Business Management at Washington State University and the Editor-in-Chief of the Journal of Hospitality Marketing & ...
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