Nonfiction | Business & Investing
What Sponsors Want
by Mark Harrison 2020-09-18 06:08:36
image1
COMPARE PRICE
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experienc... Read more
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge. Less
  • Publication date
  • Language
  • ISBN
  • August 27, 2020
  • eng
  • 9789811219030
autor-image
Mark Harrison
Author
Mark Harrison is Director of the Wellcome Unit for the History of Medicine and Reader in the History of Medicine, University of Oxford, and Fellow of Green College, Oxford....
Compare Prices
image
Buy CAD 82.50
image
PDF (encrypted)
Buy AUD 59.34
Available Discount
12 % OFF
12% off Academic Book Titles (ebooks.com)
Show Coupon Code

See More Details

Description: Back to School Promotion at eBooks.com. 12% off Academic book titles. Landing page is on our academics category page. Static image.

10 % OFF
Save 10% OFF on Student Text Books (ebooks.com)
Show Coupon Code

See More Details

Description: Purchase textbooks at student discounts!

20 % OFF
20% Off on selected Categories
Show Coupon Code

See More Details

Description: 20% Off these Categories- Body Mind & Spirit, Family & Relationships, Foreign Language Study, History, Sports & Recreation. Offer Lasts all through January.

Related Books
view all
image1
Principles of Financial Economics:
image1
Termites of the State:
image1
Equitable Principles of Maritime Boundary Delimitation:
image1
How to Open & Operate a Financially Successful Personal Chef Business:
image1
Exclusionary Practices:
image1
Oil, Democracy, and Development in Africa:
image1
Handbook on the Economics of Professional Football:
image1
Claims Reserving in General Insurance:
image1
International Exchange of Information in Tax Matters:
image1
A Dictionary of the Internet:
image1
State and Local Financial Instruments:
image1
Excel Basics to Blackbelt:
image1
Empowering Leadership of Tomorrow:
image1
Religion and Contemporary Management:
image1
Motives and Effectiveness of Forex Interventions:
image1
Theory and Reality in Financial Economics:
image1
Graduate Migration and Regional Development:
image1
Theory and Empirical Research in Social Entrepreneurship:
image1
How Would Have a Low-Cost Index Fund Approach Worked During the Great Depression?:
image1
Herding Cats:
image1
A Beginner's Guide to Mobile Marketing:
image1
Productivity Accounting:
image1
The Cambridge Economic History of Modern Britain:
image1
Teaching Entrepreneurship:
image1
Water Ecosystem Services:

Stay in touch.

© 2024 AMPLE READS