Internet Strategies
by D. Stroud 2020-04-16 18:40:24
image1
The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and ... Read more
The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses. Less
  • File size
  • Print pages
  • Publisher
  • Publication date
  • Language
  • ISBN
  • 8.5 X 5.51 X 0 in
  • 310
  • Palgrave Macmillan
  • June 19, 1998
  • eng
  • 9780333981474
Compare Prices
image
Hard Cover
image
PDF (drm free, digitally watermarked)
Available Discount
12 % OFF
12% off Academic Book Titles (ebooks.com)

See More Details

Description: Back to School Promotion at eBooks.com. 12% off Academic book titles. Landing page is on our academics category page. Static image.

10 % OFF
Save 10% OFF on Student Text Books (ebooks.com)

See More Details

Description: Purchase textbooks at student discounts!

20 % OFF
20% Off on selected Categories

See More Details

Description: 20% Off these Categories- Body Mind & Spirit, Family & Relationships, Foreign Language Study, History, Sports & Recreation. Offer Lasts all through January.

Related Books