Business & Money | Economics
Strategic Retail Management
by Joachim Zentes 2020-04-16 14:48:27
image1
COMPARE PRICE
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to ... Read more
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Less
  • Publication date
  • Language
  • ISBN
  • October 7, 2016
  • eng
  • 9783658101831
autor-image
Joachim Zentes
Author
Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany.Dirk Morschett is Professor of International Management at the University of Fribourg...
Compare Prices
image
Buy GBP 54.99
Available Discount
12 % OFF
12% off Academic Book Titles (ebooks.com)
Show Coupon Code

See More Details

Description: Back to School Promotion at eBooks.com. 12% off Academic book titles. Landing page is on our academics category page. Static image.

10 % OFF
Save 10% OFF on Student Text Books (ebooks.com)
Show Coupon Code

See More Details

Description: Purchase textbooks at student discounts!

20 % OFF
20% Off on selected Categories
Show Coupon Code

See More Details

Description: 20% Off these Categories- Body Mind & Spirit, Family & Relationships, Foreign Language Study, History, Sports & Recreation. Offer Lasts all through January.

Related Books
view all
image1
External Finance and Adjustment:
image1
John Douglas's Guide to Landing a Career in Law Enforcement:
image1
The Rise and Fall of Revenue Farming:
image1
On The Principles of Political Economy and Taxation:
image1
The Bitcoin Standard:
image1
Tools für Projektmanagement, Workshops und Consulting:
image1
An Example of Communal Currency: The Facts About the Guernsey Market House:
image1
The Institutional Foundations of East Asian Economic Development:
image1
The Theory of the Leisure Class:
image1
Wiley Interpretation and Application of IFRS Standards:
image1
Initiating, Managing and Sustaining Strategic Change:
image1
International Finance:
image1
Migration of Financial Resources to Developing Countries:
image1
Supply and Demand:
image1
A Revision of the Treaty; Being a Sequel of The Economic Consequence of the Peace:
image1
Indian Currency and Finance:
image1
The Economic Consequences of the Peace:
image1
Creative Economy:
image1
Learning and Technological Change:
image1
Management and Planning in the Leisure Industries:
image1
Frenzied Finance: The Crime of Amalgamated:
image1
An Inquiry Into the Nature and Causes of the Wealth of Nations:
image1
Four Introductory Lectures on Political Economy:
image1
Principles of Islamic Accounting:
image1
Real Estate Development - 4th Edition:

Stay in touch.

© 2024 AMPLE READS