Business & Money | Economics
Understanding Marketing
by Harvard Business Review 2020-04-19 08:08:30
image1
COMPARE PRICE
The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably... Read more
The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background? This volume provides the concepts and examples you need. You'll learn how to: -Define a target market -Identify and understand your toughest competitors -Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution) -Test new product or service ideas with customers -Get the most from relationship marketing Less
  • Publication date
  • Language
  • ISBN
  • February 1, 2010
  • eng
  • 9781422157329
autor-image
Harvard Business Review
Author
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digit...
Compare Prices
image
Buy GBP 7.06
Available Discount
12 % OFF
12% off Academic Book Titles (ebooks.com)
Show Coupon Code

See More Details

Description: Back to School Promotion at eBooks.com. 12% off Academic book titles. Landing page is on our academics category page. Static image.

10 % OFF
Save 10% OFF on Student Text Books (ebooks.com)
Show Coupon Code

See More Details

Description: Purchase textbooks at student discounts!

20 % OFF
20% Off on selected Categories
Show Coupon Code

See More Details

Description: 20% Off these Categories- Body Mind & Spirit, Family & Relationships, Foreign Language Study, History, Sports & Recreation. Offer Lasts all through January.

Related Books
view all
image1
The Rise and Fall of Revenue Farming:
image1
An Inquiry Into the Nature and Causes of the Wealth of Nations:
image1
Four Introductory Lectures on Political Economy:
image1
Indian Currency and Finance:
image1
Initiating, Managing and Sustaining Strategic Change:
image1
External Finance and Adjustment:
image1
A Revision of the Treaty; Being a Sequel of The Economic Consequence of the Peace:
image1
Creative Economy:
image1
The Bitcoin Standard:
image1
Wiley Interpretation and Application of IFRS Standards:
image1
The Theory of the Leisure Class:
image1
Supply and Demand:
image1
International Finance:
image1
Frenzied Finance: The Crime of Amalgamated:
image1
Tools für Projektmanagement, Workshops und Consulting:
image1
On The Principles of Political Economy and Taxation:
image1
Management and Planning in the Leisure Industries:
image1
John Douglas's Guide to Landing a Career in Law Enforcement:
image1
An Example of Communal Currency: The Facts About the Guernsey Market House:
image1
Real Estate Development - 4th Edition:
image1
The Institutional Foundations of East Asian Economic Development:
image1
Principles of Islamic Accounting:
image1
Migration of Financial Resources to Developing Countries:
image1
Learning and Technological Change:
image1
The Economic Consequences of the Peace:

Stay in touch.

© 2024 AMPLE READS