Sun Tzu and the Art of Business
by Mark R. McNeilly 2020-04-17 14:48:22
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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applie... Read more
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Less
  • File size
  • Print pages
  • Publisher
  • Publication date
  • Language
  • ISBN
  • 0.12 X 0.12 X 0.12 in
  • 288
  • Oxford University Press
  • December 22, 2011
  • eng
  • 9780199921355
Mark McNeilly is a marketing executive with thirty years of experience at IBM and Lenovo. He has spoken about his views on strategy to businesspeople around the world as well as on the BBC, C-SPAN, CN...
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